For an emerging restaurant franchise, like Shuckin’ Shack Oyster Bar, it’s always great to start a new year with brand new franchise awards. We started last year off by signing our Jacksonville, NC franchisee -who is now just weeks away from opening. And we are beyond pleased to start 2019 by announcing a new franchise agreement signed for Hickory, NC!
While this franchisee is new to “The Shack”, he is not new to franchising. He is an experienced restaurant franchisee who was looking to add a new brand into the city he calls home. Multi-brand franchising is very common within the restaurant industry since it gives franchisees greater exposure to their market by using proven success systems from more than one franchise company.
Immediately following the Hickory franchise award, we set to work on creating a Treasure Map for this massive market. The Hickory-Lenoir-Morganton Metropolitan Statistical Area (MSA) has an estimated population surpassing 365,000 residents. We help our franchisees begin their site selection process with a Treasure Map that is an overview of their market that includes critical data, such as:
Median Household Income by Zip Code
Current Population Counts by Zip Code
Top Competitors Plotted by Address
These Treasure Maps are not only helpful to our new Shuckin’ Shack franchisees, but they also help our franchise team get very familiar with a market before they visit to review potential locations. Given this vital information tool, and our franchisees past experience within this market, we are confident that residents can expect to enjoy their own Shuckin’ Shack and have “A Good Shuckin’ Time” in Hickory later this year!
If you are looking to bring a new coastal vibe and fresh seafood to Louisville in 2019, please take 60 seconds to watch our franchise video and request our free franchise information kit today!