It seems like it was just yesterday, but last Spring our Vice President of Franchise Development, Mario Piccinin, announced via this brief online video that we would begin marketing efforts to find potential franchisees in a few key Midwestern markets:
The positive response on social media was record breaking. We never realized how many residents in the Midwest have truly enjoyed visiting a Shuckin’ Shack Oyster Bar while vacationing along the Atlantic coast!
During the Summer of 2018, Mario arranged a franchise Meet and Greet Event in Covington, KY. He privately met with several franchise candidates who were considering various business opportunities in or near Cincinnati, OH. Since then, Mario and our team have had many good conversations with several franchise candidates who are all confident that our fresh seafood concept with a casual coastal vibe would succeed in these new markets. But now, with 15 restaurants open in the Southeast, we remain actively looking for Midwest candidates with one critical criteria: multi-unit franchising or area development intentions.
While we’ve spoken with many who had intentions of opening one Shuckin’ Shack Oyster Bar, we remain committed to the idea that, for The Shack to have long term success in these Midwestern markets, it will require a commitment of at least three restaurants in each market. We’ve witnessed this success first hand with our Raleigh metro market, and the demand for one multi-unit franchisee to agree to, and successfully open three locations over a period of two or three years. So finding this type of multi-unit franchise candidate, as opposed to three single-unit franchisees, will require a bit more patience, attention and research on our part.
The good news is that we are stepping up our Midwestern expansion efforts again in 2019! Shuckin’ Shack will be exhibiting at the Columbus Franchise Expo coming up at the end of March, held at the Ohio Expo Center - Cardinal Hall (March 30 & 31)! We encourage anyone considering multi-unit opportunities in our three Midwest markets to connect with Mario by requesting our Franchise Information Kit! While you have his attention, be sure to ask about two free passes to the Columbus franchise show, to learn more about the Shuckin’ Shack Oyster Bar & Sports Pub opportunity!